EH Research has compiled data measuring brand awareness, familiarity, and usage of a wide range of home electronic categories to understand the relative position of each provider in the market.

CE Pro integrators were asked three questions:

•Which brands are installers most familiar with?
•Which brands have they used in the past two years?
•Which brands do they use most?


The study will be used for strategic planning for the companies included in the study, for market research for companies planning to enter this fast-growing market, as well as for competitive companies seeking to broaden their marketing and sales horizons.

Product categories included in the study are:

In-wall/Ceiling Speakers; Floor/Shelf (freestanding) Speakers; A/V Receivers; Amplifiers & Pre-amps; Multiroom Audio Distribution; Media Servers; Audio & Video Cable; Plasma Flat-Panel TVs; LCD Flat-Panel TVs; Front Projectors; Video Film Screens; Racks, Mounts & Lifts; Power Conditioning/Power Quality/Surge Suppression; Home Theater Furniture; Home Theater Seating; Acoustical Treatments; Whole-house Automation Systems; Lighting Controls; Window Covering Controls; Universal Wireless Remote Controls; Central Vacuum Systems; Security Systems; HVAC